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1 marketing communications mix
марк. комплекс маркетинговых коммуникаций (конкретное сочетание маркетинговых средств, используемых для передачи сообщения о товаре)Syn:See:Англо-русский экономический словарь > marketing communications mix
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2 marketing communications mix
Реклама: комплекс маркетинговых коммуникацийУниверсальный англо-русский словарь > marketing communications mix
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3 marketing communications
марк. маркетинговые [рыночные\] коммуникации (процесс передачи информации о товаре целевой аудитории; призван дать целевым аудиториям представление об общей маркетинговой стратегии фирмы посредством направления им специальных сообщений о товаре, его цене и способах продажи с целью вызвать их интерес или убедить принять определенную точку зрения; маркетинговые коммуникации включают рекламу, паблик рилейшенз, прямой маркетинг, личную продажу, предложение сувениров, сервисное обслуживание и т. п.)Syn:See:integrated marketing communication, marketing communications mix, marketing communications programme, marketing communications system, advertising, direct marketing, public relations* * *. . Словарь экономических терминов .Англо-русский экономический словарь > marketing communications
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4 marketing communications system
марк. система маркетинговых коммуникаций (совокупность средств маркетинговых коммуникаций, которая используется предприятием для информирования и напоминания людям о своих товарах или услугах; напр., система маркетинговых коммуникаций отдельной фирмы может состоять из рекламы в СМИ и прямого маркетинга)Syn:See:Англо-русский экономический словарь > marketing communications system
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5 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
* * *
маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
6 DMC
1) Компьютерная техника: Direct Mapped Cache, Dump Memory Contents2) Авиация: Data Management Computer(Aids), Demand Measuring Computer, Design Modification Committee, Display Management Computer (eis)3) Медицина: Detroit Medical Center, (Data Monitoring Committee) Независимый комитет по мониторингу данных4) Спорт: Drugs Make Champions5) Военный термин: Dedicated Medical Corps, Defense Management Center, Defense Manpower Commission, Defense Materiel Council, Deputy Chairman, Military Committee, degraded mission capability, direct maintenance cost, direct manufacturing cost6) Техника: DSIF monitor and control subsystem, Dual Molded Crossline, data management channel, data management computer, data management console, digital monitor computer, dimethylcarbinol, dip-chlorophenylmethylcarbinol, direct multiplex control, discrete memoryless channel, disk memory controller, dynamic memory cell7) Шутливое выражение: Dark Ministry Clan, Donate More Cash8) Химия: Dough Moulding Compounds9) Юридический термин: Deranged Mental Condition10) Сокращение: Defence Manufacturers Council (Australia), Digital Magnetic Compass, Distributed Master Control, Digital Media Controller11) Театр: Dance Music Community12) Университет: Dubai Men's College13) Физиология: Diagnose Manage Cure14) Электроника: Dual Matrix Coupling, Dual Mode Circuit15) Вычислительная техника: Desktop Multimedia Conferencing, digital microcircuit16) Нефть: demercaptanisation17) Иммунология: Direct Microscopic Count18) Онкология: Data Monitoring Commitee19) Связь: Disaster Monitoring Constellation20) Транспорт: Defense Movement Coordinator21) Фирменный знак: Daniels Manufacturing Corporation, Destination Management Company, Digital Music Center, Disco Mixing Club23) Деловая лексика: Direct Mail Consulting, Drawings Must Change24) Глоссарий компании Сахалин Энерджи: демеркаптанизация25) Сетевые технологии: direct multiplexed control, прямое управление с мультиплексированием26) Полимеры: dough molding composition27) Автоматика: dedicated machining cell, digital motion controller28) Сахалин Ю: demercaptanization, demercaptanization unit, demercaptanizing unit29) Химическое оружие: Data Management Center30) Маркетология: Direct Marketing Communications31) Имена и фамилии: Dave Mc Cann33) Правительство: Dark Mouse Cove34) AMEX. Dairy Mart Convenience Stores35) Клинические исследования: Комитет по мониторингу данных, Data Monitoring Committee -
7 DmC
1) Компьютерная техника: Direct Mapped Cache, Dump Memory Contents2) Авиация: Data Management Computer(Aids), Demand Measuring Computer, Design Modification Committee, Display Management Computer (eis)3) Медицина: Detroit Medical Center, (Data Monitoring Committee) Независимый комитет по мониторингу данных4) Спорт: Drugs Make Champions5) Военный термин: Dedicated Medical Corps, Defense Management Center, Defense Manpower Commission, Defense Materiel Council, Deputy Chairman, Military Committee, degraded mission capability, direct maintenance cost, direct manufacturing cost6) Техника: DSIF monitor and control subsystem, Dual Molded Crossline, data management channel, data management computer, data management console, digital monitor computer, dimethylcarbinol, dip-chlorophenylmethylcarbinol, direct multiplex control, discrete memoryless channel, disk memory controller, dynamic memory cell7) Шутливое выражение: Dark Ministry Clan, Donate More Cash8) Химия: Dough Moulding Compounds9) Юридический термин: Deranged Mental Condition10) Сокращение: Defence Manufacturers Council (Australia), Digital Magnetic Compass, Distributed Master Control, Digital Media Controller11) Театр: Dance Music Community12) Университет: Dubai Men's College13) Физиология: Diagnose Manage Cure14) Электроника: Dual Matrix Coupling, Dual Mode Circuit15) Вычислительная техника: Desktop Multimedia Conferencing, digital microcircuit16) Нефть: demercaptanisation17) Иммунология: Direct Microscopic Count18) Онкология: Data Monitoring Commitee19) Связь: Disaster Monitoring Constellation20) Транспорт: Defense Movement Coordinator21) Фирменный знак: Daniels Manufacturing Corporation, Destination Management Company, Digital Music Center, Disco Mixing Club23) Деловая лексика: Direct Mail Consulting, Drawings Must Change24) Глоссарий компании Сахалин Энерджи: демеркаптанизация25) Сетевые технологии: direct multiplexed control, прямое управление с мультиплексированием26) Полимеры: dough molding composition27) Автоматика: dedicated machining cell, digital motion controller28) Сахалин Ю: demercaptanization, demercaptanization unit, demercaptanizing unit29) Химическое оружие: Data Management Center30) Маркетология: Direct Marketing Communications31) Имена и фамилии: Dave Mc Cann33) Правительство: Dark Mouse Cove34) AMEX. Dairy Mart Convenience Stores35) Клинические исследования: Комитет по мониторингу данных, Data Monitoring Committee -
8 CSM
1) Общая лексика: конфокальная сканирующая микроскопия (Confocal Scan Microscopy), Counter-Strike Mapping2) Геология: Certified Survey Map3) Авиация: Computer Software Manual, constant speed motor4) Спорт: Card Shuffling Machine5) Военный термин: Cheyenne Support Module, Commander, Submarines, Mediterranean, Company Sergent Major, Compartmented Security Mode, calendar maintenance supervisor, chief of staff memorandum, close support missile, close support mission, command sergeant major, communications security materials, communications security monitoring, company sergeant-major, continental shelf mine, critical supplies and materials6) Техника: cement stabilized mine stone, clutter suppression measures, computerized semiconductor measurement system7) Химия: Control Strip Module8) Математика: метод выпуклого симплекса (convex-simplex method)9) Религия: Christian Student Ministries10) Фармакология: Комитет по безопасности лекарственных средств (в Соединенном Королевстве)11) Астрономия: Central Star Magnitude12) Грубое выражение: Crazy Stupid Man, Cute And Sexy Mama13) Сокращение: Chemical Surety Material, Christian Science Monitor, Combat Support Module, Company Sergeant Major (British Army), Copper Stretch Metal, Customer Satisfaction Measurement (survey), cutter soil mix, Command and Service Module (Apollo spacecraft)14) Университет: Christian Student Movement, Cluster System Management, College Of San Mateo, College Of Science And Mathematics, Colorado School of Mines15) Физиология: Conventional Scientific Medicine16) Электроника: Control System Management17) Вычислительная техника: Central Services Module, Command and Service Module (Apollo spacecraft, Space)18) Нефть: consolidated supply management19) Иммунология: Clinically Standardized Meditation20) Онкология: U K Committee on Safety of Medicines21) Космонавтика: climate system monitoring (WMO), Communication Satellite Monitoring (мониторинг спутников связи)22) Транспорт: Conceptual Site Model23) Воздухоплавание: Command Service Module24) Фирменный знак: Central Sugar Milling26) Деловая лексика: Communications Sponsorship And Marketing, Component And Supplier Management, Corporate Sustainability Management, Customer Service Manager27) Глоссарий компании Сахалин Энерджи: Center for Standardization and Metrology28) Образование: Colorado School of Mines (автор: Есенжан)29) Сетевые технологии: Call Switching Module, Communications Services Manager, central service module, центральный обслуживающий модуль30) Полимеры: cation selective membrane, хлорсульфонированные полиэтилены31) Пластмассы: ChloroSulfonated Polyethylene Rubber32) Океанография: Climate System Monitoring, Cooperative Study in the Mediterranean33) Химическое оружие: Chemical surety materiel34) Микроскопия: confocal scanning microscopy, КСМ, конфокальный сканирующий микроскоп, конфокальный сканирующий микроскопия36) Расширение файла: Borland C++ 4.5 Precompiled header, Control Strip Module (Macintosh), Code Set Map (file)37) Энергосистемы: Capacity Support Mechanism38) Имена и фамилии: Charles S. Morris39) Фармация: Committee on the Safety of Medicines40) Здравоохранение: Committee on Safety of Medicines41) Чат: Cigarette Smoking Man42) Аэропорты: CLINTON SHERMAN Airport, Sherman, Oklahoma43) Программное обеспечение: Character Studio Marker44) AMEX. Merrill Lynch & Company, Inc. -
9 csm
1) Общая лексика: конфокальная сканирующая микроскопия (Confocal Scan Microscopy), Counter-Strike Mapping2) Геология: Certified Survey Map3) Авиация: Computer Software Manual, constant speed motor4) Спорт: Card Shuffling Machine5) Военный термин: Cheyenne Support Module, Commander, Submarines, Mediterranean, Company Sergent Major, Compartmented Security Mode, calendar maintenance supervisor, chief of staff memorandum, close support missile, close support mission, command sergeant major, communications security materials, communications security monitoring, company sergeant-major, continental shelf mine, critical supplies and materials6) Техника: cement stabilized mine stone, clutter suppression measures, computerized semiconductor measurement system7) Химия: Control Strip Module8) Математика: метод выпуклого симплекса (convex-simplex method)9) Религия: Christian Student Ministries10) Фармакология: Комитет по безопасности лекарственных средств (в Соединенном Королевстве)11) Астрономия: Central Star Magnitude12) Грубое выражение: Crazy Stupid Man, Cute And Sexy Mama13) Сокращение: Chemical Surety Material, Christian Science Monitor, Combat Support Module, Company Sergeant Major (British Army), Copper Stretch Metal, Customer Satisfaction Measurement (survey), cutter soil mix, Command and Service Module (Apollo spacecraft)14) Университет: Christian Student Movement, Cluster System Management, College Of San Mateo, College Of Science And Mathematics, Colorado School of Mines15) Физиология: Conventional Scientific Medicine16) Электроника: Control System Management17) Вычислительная техника: Central Services Module, Command and Service Module (Apollo spacecraft, Space)18) Нефть: consolidated supply management19) Иммунология: Clinically Standardized Meditation20) Онкология: U K Committee on Safety of Medicines21) Космонавтика: climate system monitoring (WMO), Communication Satellite Monitoring (мониторинг спутников связи)22) Транспорт: Conceptual Site Model23) Воздухоплавание: Command Service Module24) Фирменный знак: Central Sugar Milling26) Деловая лексика: Communications Sponsorship And Marketing, Component And Supplier Management, Corporate Sustainability Management, Customer Service Manager27) Глоссарий компании Сахалин Энерджи: Center for Standardization and Metrology28) Образование: Colorado School of Mines (автор: Есенжан)29) Сетевые технологии: Call Switching Module, Communications Services Manager, central service module, центральный обслуживающий модуль30) Полимеры: cation selective membrane, хлорсульфонированные полиэтилены31) Пластмассы: ChloroSulfonated Polyethylene Rubber32) Океанография: Climate System Monitoring, Cooperative Study in the Mediterranean33) Химическое оружие: Chemical surety materiel34) Микроскопия: confocal scanning microscopy, КСМ, конфокальный сканирующий микроскоп, конфокальный сканирующий микроскопия36) Расширение файла: Borland C++ 4.5 Precompiled header, Control Strip Module (Macintosh), Code Set Map (file)37) Энергосистемы: Capacity Support Mechanism38) Имена и фамилии: Charles S. Morris39) Фармация: Committee on the Safety of Medicines40) Здравоохранение: Committee on Safety of Medicines41) Чат: Cigarette Smoking Man42) Аэропорты: CLINTON SHERMAN Airport, Sherman, Oklahoma43) Программное обеспечение: Character Studio Marker44) AMEX. Merrill Lynch & Company, Inc.
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